BWC Daily Benefits Shampoo is a gentle plant-based formula that thoroughly cleans your hair while restoring its natural balance body and shine. Special botanicals with select vitamins and natural plant proteins help fortify and nourish each hair strand. Pure organic aroma therapy-therapeutic essential oils strengthen and protect your hair and improve its look feel and texture. Your hair will be naturally clean healthy and beautiful. Ideal for daily use.Never tested on animals. No animal ingredients.