Vision: To improve the quality of our lives, NATURALLY. Mission: To make So Sweet the natural choice of all Indians. Our ValuesBenchmark professionalism We set a very high bar for integrity and ethics; we are transparent with employees, partners, and consumers and expect them to give us frank feedback at all times.Growth commitment As a product outfit, we are committed to going the extra mile to attract and develop So Sweet Stevia as a true opportunity product for our franchisees. We will make all efforts for So Sweet Stevia to realize its total potential in the hands of its franchisees.Caring for merit We are fair and meritocratic in our evaluation of products; but we treat them with genuine care, sensitivity, expertise, and accountability.Dependable execution We strive to put the client (external or internal) first in understanding our work model and expect our people to voluntarily go beyond the call of duty, always stretching themselves and displaying a conscientious, can-do attitudeInspiring interactions we ensure that every interaction that our customers, vendors, and partners have with us enhances their respect for usSocial responsibility We do things in a manner that is socially responsible and devote appropriate resources and energies to CSR activities close to our hearts.
